Press Release



MCCI Demonstrates SuperSpeed USB 3.0 Media Player with Synopsys DesignWare IP
SuperSpeed USB 3.0 multi-vendor interoperability shown at Intel Developer Forum

SAN FRANCISCO, September 24, 2009

MCCI Corporation, the world’s leading supplier of USB software for portable devices, today announced that MCCI is demonstrating multi-vendor interoperability of SuperSpeed USB 3.0 using Synopsys’ DesignWare® SuperSpeed USB 3.0 device IP and MCCI’s SuperSpeed USB 3.0 device software at the Intel Developer Forum at the Moscone Center in San Francisco.

By providing a side-by-side comparison of a USB 2.0 media player with a SuperSpeed USB 3.0 enabled media player, MCCI demonstrates the significant increase in throughput and user convenience that SuperSpeed USB 3.0 brings. The demonstration combines the high-quality DesignWare SuperSpeed USB 3.0 device IP from Synopsys, MCCI’s SuperSpeed USB 3.0 device software, the USB-IF Peripheral Development Kit, Windows 7, and Windows Media Player. The media file transfers with SuperSpeed USB 3.0 are completed in a fraction of the time it takes using USB 2.0.

According to Terry Moore, CEO of MCCI, “The side-by-side comparison clearly shows the advantage of SuperSpeed USB 3.0. But the most interesting part of the demo is how the SuperSpeed USB 3.0 hardware and software components integrate seamlessly with existing products such as Windows Media Player. One of the overlooked advantages of SuperSpeed USB 3.0 is the compatibility with the existing architecture and billions of USB products. So, not only will users be happier with the faster sync and download speeds, but product developers can add SuperSpeed USB 3.0 functionality with reduced time and risk.”

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